DHAKA, Jan 02, 2026 (BSS) - Jannatul Ferdous once dreamed of becoming an architect. She even enrolled in architecture with an aim of building a career in design. Yet destiny often finds its way through unexpected doors and for Jannatul that door opened during the quiet, uncertain months of the 2020 pandemic. 

Confined at home, she began posting snippets of her home decoration on her Facebook page, 'Grihkabyo'. These weren't just decorations; they were pieces she handcrafted with clay, bamboo and cane. One day, she uploaded photos of a set of potted plants she designed herself. The response was instant and overwhelming as comments poured in. 

Messages flooded her inbox and people wanted to buy them. Others simply admired their beauty, what began as a hobby was quietly forming into something far greater. 

Soon, her handcrafted pieces evolved into a brand -- Bhumi Artisan -- an online venture built on the tagline: Crafting Your Desire. The name "Bhumi," suggested by an elder sister from university, captured the essence of earth, craft and roots. "Artisan" was Jannatul's way of honoring the hands behind the work. Together, the name resonated and stuck. 

Bhumi Artisan's journey began in the small living room of her father's home in Narayanganj, where she had moved after giving birth to her first child during the pandemic. Between caring for a newborn and navigating lockdown restrictions, she continued posting her creations. 

She took a hesitant step forward, posting products for sale. Orders followed, appreciation grew and confidence bloomed. 

Yet, her family remained sceptical. Under pressure, she joined an architect firm in Dhanmondi, but her heart remained elsewhere. The daily commute from Narayanganj with a young child became impossible. After a year and a half, she left the job and poured her entire savings from that period into Bhumi Artisan. It was a leap of faith that changed everything. 

Today, Bhumi Artisan operates from three warehouses in Narayanganj, employing five full-time workers and engaging 34 craftsmen directly and indirectly. "I have been able to create employment for unemployed youth. That brings me immense joy," Jannatul says with quiet pride. 

Bhumi Artisan's clay, bamboo and cane creations have captured the hearts of buyers through their international-style design, lightweight feel and authentic craftsmanship. Sales exceed Taka one lakh per month on an average, surging during Eid, Puja and Pahela Baishakh. Many customers even choose Bhumi products as gifts for foreign visitors. 

Some of Bhumi's creations will soon be available at "Friendship Color of the Chare" in Dhanmondi, marking the brand's first move toward physical retail presence. 

Jannatul's path was not free of emotional hurdles. "In the beginning, my mother used to say, 'What's the point of making my daughter an architect if she only makes clay objects now?' It hurt," she recalls. 

"But those words stuck me mentally. I promised myself that one day people would recognize Bhumi Artisan by name alone and now that's becoming real." 

Today, that her mother is her strongest supporter. Her husband, Sohag Hasan, also stands firmly beside her in every step of the business. 

Reflecting on her journey, Jannatul offers simple but powerful advice: "You have to stay committed. Don't stop because of what people say. Conquer yourself with confidence and hard work and success will follow." 

She believes strongly in equal progress for men and women and urges the government to expand support for women entrepreneurs through accessible loans, simplified trade licensing and more flexible policies. "Capital is essential as a little support can change many lives," she adds. 

Bhumi Artisan is no longer just a small online shop. It is a story of resilience, creativity motherhood and the courage to choose one's own path as at its heart stands Jannatul Ferdous, a woman who didn't just craft objects; she crafted her own destiny.