DHAKA, April 30, 2025 (BSS) - The Bangladesh Tourism Board (BTB) in collaboration with the International Labour Organization (ILO) today launched a new Community-Based Tourism (CBT) initiative in the scenic Khasi Punjee area of Jaflong, Sylhet.

This innovative effort is part of the ILO’s Canada-funded ProGRESS Project, aimed at fostering sustainable livelihoods while safeguarding the unique cultural heritage of indigenous communities.

The newly launched CBT model introduces tourism that is both community-led and eco-friendly—designed to create income-generating opportunities, particularly for women and youth, through skill development, entrepreneurship, and cultural preservation.

Secretary of the Technical and Madrasah Education Division Secretary Dr. K. M. Kabirul Islam, Civil Aviation and Tourism Ministry’s addition Secretary Fatema Rahim Veena and ILO Country Director Tuomo Poutiainen inaugurated the initiative today, said a press release here.   

“We’ve introduced community-based tourism in Jaflong to create jobs, support local businesses, and empower women and youth. At the same time, it protects nature through eco-friendly practices and community care,” said ILO country director on the occasion.

Under the CBT, the tourist can experience several activities such as boating and Fishing on the Piayan River, Cycling through picturesque tea gardens and trails, Trekking in Mokam Punjee through forests, waterfalls, and betel nut groves.

Tourists can enjoy culinary delights, traditional Khasi dishes such as Ja Doh, Doh Kleh, and Khasi tea, all prepared with fresh, local ingredients.