Experts for specific policy framework to boost toy industry

BSS
Published On: 23 Sep 2025, 16:41
Today, a discussion on "Diversifying the Export  Basket: Innovation, Export Potential and Market Expansion of the Toy  Manufacturing Industry" held at the DCCI in Dhaka. Photo: BSS

DHAKA, Sept 23, 2025 (BSS) - Experts at a discussion today laid emphasis on a 
specific policy framework for utilizing the immense potential of the 
country's toy industry.

They observed that due to lack of necessary policy support, high tariffs on 
raw material imports, absence of bonded facilities, inadequate 
infrastructure, insufficient testing facilities, the potential of this sector 
remains largely untapped.

They made the observation at the discussion on "Diversifying the Export 
Basket: Innovation, Export Potential and Market Expansion of the Toy 
Manufacturing Industry" held at the Dhaka Chamber of Commerce and Industry 
(DCCI) in the city.

As a special guest, Muhammad Mubinul Kabir, member (Customs: Policy & ICT), 
National Board of Revenue (NBR), said that in order to survive in the post-
LDC era, the government needs to focus on other potential sectors alongside 
the RMG sector. 

"To diversify our export basket, NBR has been working to simplify policies 
and extend bonded facilities to the businesses of other potential sectors," 
he noted. 

Mubinul Kabir mentioned that the revenue department imposes tariffs in 
accordance with the Tariff Policy formulated in 2023 and the revenue 
authority aligns its strategies with the recommendations provided by donor 
agencies to enhance efficiency and strengthen overall capacity. 

There is limited scope for mid-year policy changes, but during the next 
budget formulation, the government may consider providing necessary policy 
support to this sector, he added. 

He remarked that although the RMG sector has received policy support for the 
last 40 years, it is time to rethink its overall capacity; hence toy 
entrepreneurs should focus more on enhancing their own skills, innovation, 
and product development rather than solely relying on government incentives.

Martin Dawson, deputy development director of the British High Commission to 
Dhaka, said Bangladeshi toys have immense export potential, and the UK 
government is keen to cooperate in this regard. 

If the existing policy barriers are addressed, exports to the UK could 
multiply significantly, he hoped. 

He informed that the UK government recently initiated simplification of Rules 
of Origin requirements, which will help Bangladeshi entrepreneurs expand 
their exports to the UK. 

Martin also mentioned that NBR has already simplified customs clearance for 
industrial raw materials and removed certain bottlenecks, which will 
contribute to overall export growth of Bangladesh.

In his welcome remarks, DCCI President Taskeen Ahmed said although the global 
toy market exceeds US$100 billion, Bangladesh's export stands at only $77 
million. 

"Due to lack of necessary policy support, high tariffs on raw material 
imports, absence of bonded facilities, inadequate infrastructure, 
insufficient testing facilities, the potential of this sector remains largely 
untapped," he added.

To utilize the immense potential of this growing sector, he stressed on more 
involvement of the education sector in innovation and enhanced coordination 
among government agencies.
 
The keynote paper was presented by Shamim Ahmed, president of BPGMEA and 
Managing Director (MD) of Jalalabad Polymer Industries. 

He said, in his keynote paper, there are about 5,000 enterprises in the 
plastic sector in Bangladesh, of which around 250 are engaged in toy 
manufacturing, employing about 1.5 million people. 

Export from this sector reached $276 million in FY 2023-24 while the domestic 
market is worth nearly Taka 400 billion, the BPGMEA head added. 

In FY 2016-17, toy exports were $15.23 million, which increased to $77 
million in FY 2022-23 through exports to 88 countries, he mentioned. 

However, he said, lack of product quality assurance, inadequate 
infrastructure, absence of research, and lagging behind in innovative design 
development are major hurdles to growth. 

For the overall development of this sector, he stressed on cluster 
development, human resource training for innovation, encouraging joint 
venture investment, infrastructural development, formulation of toy-specific 
policies under the existing plastic industry policy, and reducing 
supplementary duties on necessary machinery.
 
DCCI Senior Vice-President Razeev H Chowdhury, Vice-President Md. Salem 
Sulaiman, members of the Board of Directors, and industry representatives 
were present on the occasion.

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