This year, high yields have led to an increased supply of cauliflower in Naogaon markets. Photo: BSS

By Babul Akhtar Rana

NAOGAON, Nov 25, 2025 (BSS) - With the arrival of the winter season, various winter vegetables have begun flooding local markets of the district and among them cauliflower stands out as a top contender — both in production and popularity.

This year, high yields have led to an increased supply of cauliflower in Naogaon markets, bringing prices down slightly. In a unique shift, many farmers are choosing to sell their produce at temporary markets instead of transporting it to traditional marketplaces. 

One such emerging hub is the toll-free temporary cauliflower market in the Doctor More area, adjacent to the Naogaon–Rajshahi regional highway in Naogaon Sadar Upazila.
Here, farmers sell cauliflower between Taka 1,000 and 1,200 per maund, avoiding the typical tolls and rent charged in regular markets. Operating for just one and a half hours each morning, the makeshift market witnesses transactions worth several lakhs of taka. After meeting local demand, the vegetables are shipped to other districts, including Dhaka.

According to the district Department of Agricultural Extension (DAE), winter vegetables are cultivated on about 9,500 hectares of land in the district during the Rabi season. Cauliflower has been planted on 120 hectares, with an expected production of about 2,100 tons.
Fields across the district are currently vibrant with winter crops such as cauliflower, beans, brinjal, radish, chili and other vegetables. 
Farmers are busy tending their crops, encouraged by the potential for a profitable harvest. Cauliflower, in particular, has been available in the markets for about a month, with supply increasing due to high yields.
The temporary wholesale cauliflower market at Doctor More has been operating for the past 10 days, opening at 5:30 am and continuing until 7:00 am. Farmers arrive on vans, bicycles or even on foot with produce harvested the previous afternoon. The spot is located about 4 kilometers from Naogaon town.
Aminur Rahman, a farmer from Hapaniya village, shared "I cultivated cauliflower on 10 kathas of land. I brought 50 kg to this market and sold it for Taka 1,000 per maund. Fifteen days ago, it was Taka 1,800. In the main market, we have to pay Taka 2 as toll and Taka 1 as rent. Selling here is more convenient because we don’t have to pay any fees."
Shariful Islam, a wholesale trader from Barshail village, said he purchases cauliflower worth Taka 25,000–30,000 daily from the Doctor More market to send to Dhaka by truck.

"As production increases, prices may drop slightly, but the market will continue for another month," he added.

Another farmer, Motaleb Hossain from Chak-Baluvhra village, said he planted about 2,200 seedlings on 15 kathas of land at a cost of Taka 15,000.

"I expect to earn Taka 55,000 by selling each cauliflower at Taka 25. After expenses, I’ll profit around Taka 40,000," he said.

Homayra Mandol, Deputy Director of DAE, said that early planting is common among farmers seeking higher prices.

"Since production is low in the beginning, prices remain high, resulting in good profits. When production increases, prices decrease slightly, but overall the market remains favorable for farmers. We are providing continuous support at the field level," she said.

The thriving toll-free cauliflower market at Doctor More reflects a growing trend in Naogaon—innovative, farmer-friendly initiatives helping maximize profits during the peak winter vegetable season.