GENEVA, Aug 1, 2025 (BSS/AFP) - The Swiss government said Friday it would negotiate with the United States to try to avoid the tough 39-percent US tariff rate that would harm key industries.

As part of a slew of new tariffs unveiled late Thursday on nearly 70 countries, Washington said it planned to charge a 39-percent tariff rate on Swiss goods, higher than the 31-percent rate that it had been threatening to implement.

The new rate is set to go into effect on August 7, and would also prove painful for Switzerland's manufacturing and watchmaking industries.

The Swiss government said it remains in contact with US authorities and "still hopes to find a negotiated solution", in a statement on X.

"The Federal Council notes with great regret the intention of the US to unilaterally burden Swiss imports with considerable import duties despite the progress made in bilateral talks and Switzerland's very constructive position," it added.

Senior Swiss officials had held numerous discussions with their US counterparts in an attempt to reach a deal with the administration of US President Donald Trump, like Britain and the European Union have.

President Karin Keller-Sutter, who is also finance minister, spoke with Trump on Thursday.

"The trade deficit remains the centre" of Trump's preoccupation and they could not reach an agreement on a framework trade deal, she said on X.

The United States is a key trading partner for Switzerland, taking 18.6 percent of its total exports last year, according to Swiss customs data.

Pharmaceuticals dominated at 60 percent of Swiss goods exports to the United States, followed by machinery and metalworking at 20 percent and watches at eight percent.

The trade balance was heavily in Switzerland's favour at 40 billion Swiss francs ($49 billion) last year.

Trump has paid particular attention to trade deficits, considering them a sign that the United States is being taken advantage of by its trading partners.

Switzerland is however the sixth country in terms of foreign direct investment into the United States, particularly in research and development.

Swiss pharmaceutical giants Roche and Novartis have both announced plans to invest tens of billions of dollars in the United States in the coming five years as they try to head off threats by Trump to impose separate tariffs of up to 200 percent on medicines if foreign drugmakers do not move more production into the United States.

The trade association representing the small and medium-sized firms in Switzerland's machine and metal-working industry urged the government to take advantage of the negotiating window before the entry into force on August 7 of the new tariffs, which it warned would have serious long-term consequences.