DHAKA, June 28, 2026 (BSS) - Jagannath University (JnU) Vice-Chancellor Professor Dr. Md. Rais Uddin today said enhanced youth awareness backed by media campaign on climate change was essential considering the impact of the phenomenon in coming years.

“The world is currently facing multifaceted challenges, and impact of climate change is visible appeared more visible in Bangladesh while it is affecting the entire globe,” he told a seminar titled 'Tackling Climate Change: Role of Media and Youth' staged by the university’s Mass Communication and Journalism department at its Central Auditorium.

Rais Uddin said campaigns in different forms including seminars on climate change were immensely important for global survival.

He said safeguarding of trees and forests, water bodies, rivers are crucial for biodiversity to negate the climate change but they are now largely threatened by human activities and infrastructure developments, resulting in continued rise of global temperature.

The vice chancellor of the state-run universality said environmental pollution was inextricably linked to climate change while human activities were heavily responsible for creating the crisis.

“Uncontrolled activities such as indiscriminate deforestation, cutting down hills, and illegal sand extraction from rivers are disrupting the ecological balance,” he said.

He urged everyone to be awakened by their moral responsibility to overcome this situation and stressed the importance of building social resistance against environmental destruction.

“To keep the country and the planet habitable, the media must objectively present the real causes and those responsible for environmental pollution before the public. Simultaneously, effective initiatives must be taken under youths leadership to conserve the environment,” Raid Uddin said.

He said the current generation, particularly the 'Gen-Z' youths, possess innovative power and the capability to drive positive change.

“They must work actively at the field level for environmental conservation,” Uddin added.

The university's Treasurer, Professor Sabina Sharmin, was present at the seminar as the special guest while Chairman of the Children Watch Foundation and Chief Executive of the Environmental Innovation and Research Network Shah Israt Azmeri, , delivered the keynote address at the seminar.

The Daily Star newspaper’s Chief Reporter Pinaki Roy spoke as a designated discussant at the seminar presided over by Mass Communication and Journalism
Department chairman Professor Dr Md Ashraful Alam.