GP partners with Ericsson for enhanced customer experiences

BSS
Published On: 23 Jan 2025, 20:44

DHAKA, Jan 23, 2025 (BSS) – Mobile phone operator Grameenphone has extended partnership with Ericsson to drive innovation through AI-powered solutions.

This strategic collaboration aims to deliver services with greater efficiency, enabling Grameenphone to offer personalized solutions that meet the evolving needs of its customers, said a press release today.

By harnessing AI and advanced technologies, it said, Grameenphone can launch innovative services faster, enhance operational efficiency, improve service availability, and accelerate digital transformation over the next six years.
 
The partnership agreement was signed by David Hägerbro, Head of Ericsson Malaysia, Sri Lanka and Bangladesh, and Yasir Azman, Chief Executive Officer (CEO) of Grameenphone.

This partnership is one of the largest deployments of catalog-driven charging and mediation systems globally.

It builds on the success of Ericsson Mediation, which processes over six billion records daily for Grameenphone.

Through this extension, Grameenphone will expand its Business and Operations Support System (OSS/BSS) capabilities, introducing solutions such as Ericsson Order Care and Catalog Manager, modernizing service delivery and enabling 5G readiness.

Ericsson will also provide IT Managed Services to ensure seamless operations, supported by AI-driven tools for better efficiency.

Yasir Azman said the integration of Ericsson’s cutting-edge solutions will significantly enhance Grameenphone’s ability to streamline operations, accelerate digital transformation, and deliver world-class services to millions of customers.

David Hägerbro said this partnership represents one of the largest ongoing collaborations in telecom management. “With a leading OSS/BSS technology stack powered by AI at its core and backed by Ericsson Managed Services, we are well positioned to deliver significant value to Grameenphone and its customers over the next 6 years,” he added.

Grameenphone and Ericsson have a long-standing partnership since 1997 that has consistently focused on enhancing customer services. Together, they have implemented cutting-edge technologies that have transformed the mobile experience for millions of Bangladeshis over the years.

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